GTM Leadership Intelligence - giving you the answers you need to run your business.

Every department has a system for its own questions. But when you need to understand the business as a whole, the answers are scattered and costly to pull together.

The result? Slower decisions, inefficiency, misalignment and risks you can’t afford in today’s market.

Patterns GTM changes that. 

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BIG PICTURE

The World is Changing

Efficient growth is today’s mandate. Boards demand clarity. Leaders need sharper execution.  Patterns GTM fills the gap.

  • Efficiency Mandate

    Markets now demand lean operations and efficient growth strategies. There’s no room for waste or misalignment.

  • Board Pressure

    Investors and boards expect more with less. Clear metrics and accountability are non-negotiable.

  • Execution Gap

    Companies have plenty of systems, but no platform that brings the whole picture together. Without it, decisions slow down and risk compounds.

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WHERE GROWTH FALLS APART

The Cost of Misalignment

Fragmented data and misaligned teams
lead to slower decisions and inefficiency. 

Slower decisions mean uninformed risk, unpredictability, and outcomes that you can’t rely on. 

In today’s market, that’s unsustainable.

Organizations with strong alignment see 32% higher year-over-year growth compared to those without it”

The CMO and the Sales Leader: A Match Made in Heaven Aberdeen

90% of sales and marketing professionals reporting misalignment in terms of strategy, process, culture, and content, and nearly all of them believing this harms the business and its customers”

Are Your Marketing and Sales Teams on the Same Page? Harvard Business Review

Sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines."

How sales and marketing alignment increased new revenue by 34% SuperOffice
POWERFUL FEATURES

Turning Metrics and Context into Clarity

Numbers alone don’t tell the full story. Patterns GTM combines structured metrics with the unstructured context around them — so leaders can see not just what’s happening, but why, and what to do next.

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Unified GTM Data

Bring all your revenue metrics together in one place, eliminating silos and giving you a consistent foundation to build on.

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AI-Driven Insights

Layer structured data with context to surface patterns, risks, and opportunities you can act on.

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Metrics + Context

Combine performance metrics with business context to create insights that go beyond numbers on a dashboard.

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Goal Alignment

Connect Sales, Marketing, Customer Success, Product, and Finance around shared objectives — so teams act as one.

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PROOF

Operate in a way your team—and your board—can trust.

  • Transparency – Shared information, not competing narratives.

  • Accountability – Aligned goals, open metrics, clear context.

  • Predictability – Confidence in what happens next.

 

PROGRESS

Move faster, together—with alignment and readiness.

  • Alignment – Built into systems, metrics, and operating model.

  • Readiness – Scenario models and shared planning across the org.

  • Benchmarking – Measure against the market, not in a vacuum.

 

PREDICTABILITY

See clearly, anticipate change, act with confidence.

  • Insight – From fragmented data to informed decisions.

  • Foresight – Spot tomorrow’s problems today.

  • Clarity – Expose blind spots before they cost you.